Books as campaign materials

I couldn’t believe my eyes looking at these books on two US Presidential election candidates. Spend millions of bucks to publish look-good books such as these? Aren’t magazines, newspapers

and broadcast stories enough?

I wonder if the same could be published on Philippines’ own presidential candidates in the runup to  actual elections. Campaigners must sure have toyed with that idea but employing such an intellectual approach would not click with the masses, the very base of votes. The masses can be best reached reached through the broadcast media, also through print.

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