I felt that my blood pressure went up to 130 as soon as I saw that 25-by-15 cm photograph of Alicia Mayer on Manila Standard’s issue today, on front page. Gee, it was too gargantuan to escape the public fancy, especially those of my gender.
Before we genderize the issue here, that Alicia Mayer’s pose was done in behalf of the People for the Ethical Treatment of Animals (PETA), an international group that fights for animal rights. Manila Standard has no text story for the banner photo except a caption, so I assume that PETA’s slogan “Let vegetarianism grow on you” calls on people to eat animal meat less in favor of vegetables like lettuce on which PETA based Alicia’s bikini.
So there. I’m sure women organizations will not take that sitting down. It will even stir debate between moralists and liberals. Does the cause that Alicia carried with that lovely pose excuse the idea’s sexist undertone, equaling vegetables and women as yummy stuff? Does her pose beget evil as it gratifies men’s fleshy desires? Perhaps the message was also to convince people that eating vegetables will make them sexy?
People of my gender in general will not mind. But gender-sensitive men like me 😉 of course will think twice. The first thought, of course, is understandable. What matters more is the second thought: that there’s something not good about that propaganda gimmick, that leaves me asking:
- What convinced the Manila Standard front page editor to make the photograph a banner one? Was it to sell the copy like a hotcake?
- Can environmentalists not be gender-sensitive at the same time?
- Did Alicia Mayer know what she did?
That’s why I entitled this entry “Malicia”. I think that that captures the issue here. Is the gimmick inherently wrong? Doesn’t it beget malice among the public? Does Alicia Mayer want to be a sex goddess?
Let me take another look.